You just heard someone describe “content marketing,” and you get the feeling that you should learn what it is already, but you’re too afraid to ask someone about it. Congratulations, this is your post.
Traditional advertising is becoming less and less productive by the minute; you realize that there has to be the best approach as a forward-thinking marketer.
“Content marketing is a strategic marketing methodology focused on creating and distributing relevant, valuable, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
What Are the Types of Content Marketing?
Content is, without a doubt, something you produce that doesn’t include an open sales message; it’s that simple. But it’s also pretty ambiguous, so we’ve broken it down into the most popular categories you’re likely to find. These are:
- Blog content
- Social media.
Let’s explore each of these and see how to get the best results from them.
- Blog Content Marketing
Insignificant part, blogs still account for most content marketing available today (86% according to the Assertion of Content Marketing Report 2019: Global Report) and substantial reason.
We know that companies that use blogs earn 97% more links to their sites and, in turn, 434% more optimized pages for SERPs. That’s why it’s pretty much a no-brainer, as blogging also can be extremely cost-effective for small firms on a tight budget.
Blog posts are most effective when used solely for the positive, as are most content marketing forms. Instead of blogging on how your newest product can change your lives, you should be writing on issues related to your products or services.
- Infographic Content Marketing
Of the many distinct forms of marketing content, infographics can give digital marketers a big bowl. That’s a shame because a good visualization in the shares and inbound links can get a lot of coverage.
- Podcast Content Marketing
Some digital marketers have high-quality podcasts that are not a universal solution to your content needs; however, they are incredibly lucrative. When the right equipment is available, it can be easy to manufacture and widely available if spread through a podcast network. However, it’s always important to schedule a podcast in advance and not just try to wing it — this way leads only to tears.
- Video Content Marketing
The video content can be costly to produce and time-consuming, but for many customers, it is hot and demanding. While many prefer written content, people who want video still want to see more than they can do right now.
- Social Media Content Marketing
Social media is also viewed alone by a somewhat different number of laws across many content marketing types. Compared to the above-mentioned digital marketing content, social media marketing means that people look and respond directly. You want a real commitment.
The type of content and medium can be challenging to recognize. Still, if you already generate other content for your marketing, then the good news is that you can easily repurpose this for social media too.
If you are in need of our service with social media or SEO, contact us.