Internet marketing, also known as web marketing, digital marketing, and e-marketing, is an all-inclusive concept for digital advertising of goods and offered services. Like many all-inclusive aspects, Internet marketing involves several things for different people.
While internet marketing aims to market products, services, or advertisements via the Internet, it is not just a purpose a business uses Internet marketing but also an online marketing company that can distribute its message about them (brand building) or carries out research by itself. Online marketing can be an extremely efficient way of defining a target market or discovering the needs and wants of a marketing segment.
However, Internet marketing essentially refers to strategies that used in the online promotion of a good or service, including:
- Affiliate programs
- Article marketing
- Blogging
- Digital advertising
- Email marketing
- Online promotions
- Reciprocal linking
- Search engine optimization and search engine submission
- Social media
- Video/Podcasting
- Website design strategies
The benefits of an online marketing strategy
It is vital to acknowledge which goals they have in common before deciding which online marketing strategies are most successful.
- Increased brand awareness
Internet has 2,8 billion active users, which means your potential audience is incredibly broad when you market online.
No matter what strategies you plan to use in your online marketing strategy, they would help raise your brand value. If this isn’t the focus of your campaign – simply because of its sheer number of Internet users, your brand recognition rises as you sell online.
- More leads and sales
When you advertise online, the promotions can be aimed at the most eligible customers, resulting in more sales and transactions.
You may focus your target audience on much more precise standards than listeners of an individual radio program or readers of a particular magazine with any internet marketing campaign. You can reach to users based on targeting your unique audience.
- Higher revenue
You will increase your total sales as you hit your targeted audience with an online marketing campaign.
You can do this with digital marketing, for instance, when you are a medical device business that wants to use online marketing to improve your sales and leads. You can even smarter use strategies such as content marketing and SEO to market your medical devices at a cost-effective rate.
You will obtain quality leads with digital marketing campaigns that contribute to higher ROI and higher company revenues.
It’s Time to Get Marketing Online
If you don’t market your company with internet marketing, you should be. An online presence is essential in helping potential customers and researchers find your business – even whether your business is small and local. (In 2017, one-third of the number of mobile searches in the regional and domestic investigation fields was 50 % higher than that of the entire mobile search.)
According to the United States Department of Commerce, customers spent 453.46 billion dollars on the Internet on online transactions in2017, up 16.0% from 390.99 billion dollars in 2016. This is the fastest growth rate since 2011, when online revenues were 17.5% higher than in 2010. Forrester expects 17 percent of all US retail sales by 2022 for online sales. In 2017, digital ads rose 12 percent, accounting for around 38 percent or $207.44 billion in total marketing spending, according to Strategy Analytics.
This growth is why online marketers continuously devise new internet marketing tactics to increase traffic to their websites and offline stores