We can never stop improvements when it comes to SEO and therefore it is important that you keep on top of your website’s On-page SEO and Off-page SEO so that you can achieve higher search engine rankings.
Here is a detailed list of 8 on-page factors that can help improve your SEO:
- Title Tags:
This one is probably the most important factor for on-page SEO, it is also used by the search engines as the title of your website and can affect how your website is ranked. This tag should be about 80 characters and should contain the main keyword of the page.
This tag is 200 characters and should contain the keyword of the page also, but it is not as important as the Title Tag. It is used by search engines as a way to advertise your website and contains the text beneath your title tag. It is important not to repeat your keywords or keyword phrases more than 3 times.
- Keywords (Meta):
Keywords are also part of the on-page SEO and are extremely important. The basic idea behind on-page SEO is to include your keyword and variations of it in your website content. It is not necessary to put these keywords only in your content, include them also in the title, headings, links, and meta tags.
- Internal Links:
Another on-page factor is internal links. It is a great idea to have internal links linking one page of your website to another. This helps the search engines and also your visitors find different pages on your website.
- External Links (Back Links):
This is one of the most important factors for off-page SEO. It is essential to get as many external links to your website as possible. Each link is counted as a vote for your website. The more votes, the higher the page is ranked.
The keyword density is the number of times a particular keyword is found on the webpage. The ideal density is 6%-8% because any higher percentage than this is seen by the search engines as spamming. Anything less than 6% will not be picked up by the search engines.
- Keyword Phrase:
Finding the right keyword phrase is vital to the website. This is the phrase the searcher will type into the search engine to find your website. This is important as it gives you an idea of the search terms visitors are using to find your site.
- Page Title:
As your web page title is one of the first things the search engines analyze when they crawl your website, this is vital to success. You should include your main keyword in the title and be as accurate as possible.
- Page Description:
Even though this does not have a lot of SEO weight to it, it is still recognized by the search engines and will improve your ranking for your webpage.
When writing the descriptions be sure to include SEO words. The important thing to remember is to write descriptively about the products or services on offer.
- Page Map Creation:
Create a Google Sitemap for your website and have it uploaded to Google’s webmaster tool.
- W3C Compliant Websites:
When Identifying your website with W3C, pay close attention to yes/no tags and ensure that they are present and contain your website keywords.
- Internal Links:
Have internal links on your website linking to the top category pages from the bottom category pages. These help the search engines incising that your page is really about the keywords you want to be ranked for.
- Social Networking B:
Sides fans on Facebook and Twitter are a must for anybody that wants to SEO their website. If you have a page on Facebook for your business then watch it carefully, what you put on there should be your website URL. With Twitter, make sure you have the Twitter URL of your website linked somewhere, else it will be almost impossible for anyone to find your site.
- Pay Per Click:
Get listed on the 5pay per click sites listed on the top right. With these sites, you only pay every time someone clicks on your link and NOT every time you click on your link. This way you can get 1000 clicks a day and wouldn’t cost you a cent. Not a real benefit if you are paying for an SEO service.
- Blogging and RSS:
If you are a good writer, make sure you start a blog and post lots of relevant content, with the words matching your keywords. The search engines like lots of content and not just one page on your website.
If you know about a subject and want to submit your site to the directories, make sure you use them to your advantage. Don’t go in for excessive directory submissions, the search engines will know if you have taken too many time and will damage your rankings.