An advertising plan with a clear destination and definition of success.
For Businesses launching an offer or comparing paid-search and other advertising channels.
Choose the campaign purpose
A lead campaign, online purchase and awareness campaign need different creative and measurement. Decide which action matters, what makes it qualified and how your team will respond.
Build the landing experience
Match the ad to the page, make the offer clear and remove unnecessary form fields. Check mobile usability, destination URLs and tracking before launch. Advertising spend is separate from management fees.
Review the quality of results
Use costs and conversion rates alongside enquiry quality, booked work and revenue where available. A cheap click can be poor value if the visitor has no reason to become a customer.
Questions about Pay-per-click advertising
How is this different from Google Ads management?
PPC is a payment and campaign model across advertising platforms. Our Google Ads page explains that specific service; campaign selection depends on your audience and offer.