The most important thing you can do when trying to consistently drive more traffic to your site is to ensure that you consistently flow traffic to your site. When you have a good foundation of knowledge and experience with search engine optimization, you will be able to create and implement almost any type of SEO campaign. Gaining experience and knowledge is the only way to really learn how to consistently drive more traffic to your site.
One area that many online business owners do not have a real understanding on is the amount of time needed to create an SEO campaign. For example, if you have been using search engine optimization (SEO) techniques to promote your business for over many years, you might see improvements in your web traffic and conversion rates within weeks, but after a month, those improvements drop off dramatically. The number of months it takes for an SEO campaign to generate effective traffic and convert sales is often not enough of a time frame to get excited about the approach.
Instead, when you have a long term SEO plan in place, you can be comfortable knowing that you are driving traffic to your site consistently. You can build Affiliate programs, write and distribute ebooks, participate in forums, and establish yourself as an authority for your niche. In fact, you can use a blog as well as your website to consistently drive more traffic to your site.
The only time that you really need to be concerned about search engine optimization is when you are trying to gauge the effectiveness of your current efforts. You may not see a completelybreaking pattern when you are analyzing your web logs and you may not be able to see how much of your traffic is coming from the search engines.
There could be a number of reasons that why you are encountering this low traffic from Google, Yahoo, and MSN, but the one thing that you can do to solve this problem is to take advantage of Google Analytics and other special analytics programs that detect when a Google AdWords campaign has ended. You can run your analysis reports to see if your best keywords are yielding results or providing a decent ROI.
In addition, you might have checked your ecommerce conversion rates from recent ad campaigns and you might see that those conversions are yielding to a lower number of sales. You might correlate this low conversion rate to a deceivingly high AdWords impression rate.
If you take a closer look at your log statistics, you can actually see if visitors are returning to your site through special pages that you have set up to funnel them to. You might be wondering why this might be. If you have visitors clicking on the adverts then you have had a few visitors come to your site, which suggests that maybe the campaign isn’t performing as well as you had hoped.
To conclude, when you have a higher understanding of how to use Google Analytics and other special tools to gather ‘ enlightenment ‘ about how to increase your site conversion rates, you will be able to tune your online marketing campaigns to achieve far better results.
For example, you might have noticed that during a recent campaign your click through rate (CTR) increased from 2% to 4%, but then only 2 of those visitors came to your site. The 2% CTR increase in just 2 short weeks using the new principal of mobile web usability. This means that, from 10 mobile ad impressions per page to 16 mobile ads per page, you can now expect to have gain a 30% increase in your click through rate.
With 52% of all site traffic now coming from mobile, this has the potential to grow considerably. This works out to be a gain ofrememberusual 200%! This is based on the current trend of ecommerce research.
